I've been blessed enough to be able to go to 10+ Red Sox games each season for the last four seasons, and that's no small feat considering I've never bought a scalped ticket, only twice paid more than face value for a ticket, and the last 460+ games at Fenway have been sold out. Here are my tips for how you, too, can score Red Sox tickets:
1) Sign up to receive e-mails from redsox.com. Sure, it's annoying to get more bacn, but it is the best way to find out when the tickets go on sale at redsox.com for the upcoming season.
2) Be patient (part 1). Keep in mind that you will be spending money on tickets that you will not be using for five to eight months. You need to be okay with this. The last couple of years, the regular season tickets have gone on sale over 3 phases: April, May, and September games go on sale in early December, the rest of the season will go on sale in mid- to late January, and the premium games (Yankees, Opening Day, Patriots Day, etc.) and premium seats (Monster seats, Right Field Roof Deck, etc.) go on sale separately and are only accessible via winning an on-line drawing. The e-mails from redsox.com let you know when all of these chances open up and remind you to sign up for the drawings.
3) Be patient (part 2). So now that you know the day that the tickets go on sale at redsox.com, plan on spending most of that day in the vicinity of your computer. I'm not saying you have to be staring at your monitor for hours on end, but make sure it's in your line of sight as you do other things like watch tv, laundry, clean, cook, etc. Once you log in, you will be shunted to the dreaded Virtual Waiting Room which automatically reloads every 30 seconds or so. You will be randomly chosen to leave the VWR and sent to the page where you can buy tickets so it doesn't really matter if you log on later in the day or have been in there for hours. However, you have zero chance of scoring good tickets if you don't try to get in the first hour or so. You can also try using multiple computers and/or different browsers to increase your chances of getting out of the VWR sooner.
And while you're in the VWR, you may as well read the fine print. For the past couple of years, you were limited to buying a total of 4 tickets per game, and I think during the initial sales you were limited to 2 games (8 tickets total). Also, the name on the credit card, billing address, and shipping address for the tickets all have to match the info on your mlb.com account. I've gotten around this by asking close friends and family members for their cc info and then paying them back for the tickets. Which leads me to the next tip.
4) Have really good friends, good friends with good friends, and co-workers with season tickets. Seriously, almost half of the games I go to are through tickets that my friends have given/sold to me. And I really, really appreciate it, everyone! Keep them coming!
5) Be proactive. It helps to be known as a rabid Red Sox fan so that anytime your friends come across an extra ticket, they immediately think of you.
6) Be willing to go to games by yourself. It is so much easier to buy single tickets, either through redsox.com or on craigslist.
7) Be willing to travel. It is also a lot easier to buy tickets for the Red Sox when they are away. Camden Yards is a beautiful place to catch a Red Sox game, and I had a great time at Comerica Park earlier this year.
8) Be willing to stand. Standing Room Only tickets are sometimes all that's left at the end of the day when you (finally) get past the VWR. Even when I've been stuck with these tickets (also the cheapest tickets there are) I've never had to stand the entire game because there are always empty seats somewhere in Fenway. In fact, I often get to sit in better seats than I would ever have gotten myself this way. In the same vein, the Upper Bleachers are also cheap tickets that aren't as bad as they sound. Sure you're about as far away as you can get from home plate, but this is Fenway, and Fenway is small.
9) Be willing to splurge. If a friend offers you a Green Monster SRO ticket for a Red Sox Yankees game for three times it's face value (because he got it from an auction), you say yes. Or you tell me about it so that I can say yes.
10) Be flexible and decisive. There have been times when an opportunity to go to a game reveals itself the morning of. You've got to be able to jump on those opportunities without taking the time to think too much or the chance will be gone.
11) Be generous. One man gives freely, yet gains even more; another withholds unduly, but comes to poverty. - Proverbs 11:24 I truly, truly believe that all these games that I have been able to go to have been a gift from God, and in accordance, I like to give back. Although I have learned not to bring a pastor who is rooting for the opposing team. That never ends well for the Red Sox.